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Asian Ways - A Westerner's Guide to Asian Business Etiquette
ISBN
9780958490757
Add an extra dimension to your business life and:
• Acquire exciting new skills for career development
• Become more confident working in the Asian environment
• Avoid making embarrassing mistakes in Asian business circles
• Enhance international marketing and selling abilities
• Build successful business relationships with Asians in order to make better business deals
• Develop a positive image with Asian clients
The key to business success in Asia relies on cultivation and maintenance of strong interpersonal relationships with business partners.
Asian Ways provides useful insights into appropriate business and social etiquette in Asia. These principles will enhance the reader’s competence and confidence in dealing with the diverse, complicated cultures of Asia. Readers will learn how to avoid misunderstandings, conflict and embarrassment in Asian business situations.
Why buy this book?
• It provides information and insights about business etiquette across a broad range of Eastern cultures.
• It is one, easy-to-access volume packed with relevant and practical information for business people and travellers.
• It addresses the needs of newcomers to the Asian environment, such as those about to travel to Asia for the first time on business trips, or relocating to an Asian country on expatriate assignment.
• It will also appeal to business people who have already been interacting with Asians for a while either at home or abroad, and wish to hone their skills in Asian etiquette.
Contents
Part 1 Asian Intercultural Competence
1 Introduction
Towards better intercultural competence
The need to adapt
Why East and West are different
It’s all about attitude
Women in business in Asia
Asian culture is not an exact science
Going forward
2 Generic principles of Asian etiquette
Mindset
Preparation and planning
Appropriate behaviour
Business interaction
Entertainment
Going forward
3 Religious and Philosophical Influences
Confucianism
Taoism
Buddhism
Islam
Hinduism
Shinto
Shamanism
Part 2 Etiquette in selected Asian countries*
4 Greater China (includes The People’s Republic of China (PRC); The Special Administrative Region of Hong Kong (SAR) and The Republic of China – Taiwan (ROC)
5 Thailand
6 Japan
7 Korea
8 Indonesia
9 Malaysia
10 Singapore
11 The Philippines
Index
* Country chapters include: Country background; Historical background; Religious and cultural influences; Local customs and etiquette; Preparation and awareness; Meeting formalities; Meals and entertainment
Nick French has over 25 years’ experience in international marketing of
commodities and chemicals. He has worked with many cultures around the
globe and currently lives in Singapore. He is an active Toastmaster and
one of his passions is facilitating seminars on presentation skills and
cross-cultural communication.
- Title: Asian Ways - A Westerner's Guide to Asian Business Etiquette
- Author: Nick French
- ISBN: 978-0-9584907-5-7
- Book specifications: Soft cover, 240 x 168 mm, 160 pages
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